Marketers: Boost Email Open Rates

Getting prospects on an email list to actually open the email can be a never-ending battle for some.    But with a little bit of tweaking… and a dash of creative thinking, the smart marketer, business owner, consultant, or professional can boost their email open rate and get more eyes on their offering.

Here’s a quick video that outlines, in simple terms, 5 Subject Lines that get the reader to stop in their tracks and … CLICK.

 

 

Email Marketing:  No longer ‘Child’s Play’?

Picture this scene… You’re at a holiday festival.    It’s packed and people surround you on all sides.  Today you feel like an animal being herded to a trough.

You see Samantha… you’re excited because she’s a long-time friend and you had no idea she would be here.

So you call out her name…

You try again…

You ask someone closer to get her attention but like a wave, the crowd crashes in between you and Samantha.

At this point, you just need something to throw at her.  Something light that will hit her in the head without hurting her.

How does this relate to modern email marketing and email open rates?

Email Open Rates Are Not What They Used to Be?

I remember back in the early 2000s I was able to send one email and make a ton of sales, book an ample amount of appointments, or even just get a slew of opens.

Over time, and I’m sure you know this to be true, more and more marketers pushed their way into the email marketing game.  Before we knew it, in just a few short years, these ‘marketers’ have bombarded the business scene and our inboxes like the plague.

As a result… ‘pitch’ overload is what contaminates almost every email inbox today.

And for marketers like you and I?…  We have no choice but to get more creative, push more pain points, and paint more attractive outlooks…

It’s almost like getting Samantha’s attention – we need something to throw at her… something that really gets her to STOP. 

But before our message can be heard (or read)… we first have to get our audience to OPEN… our emails.

With the right subject lines, Thoughtful marketers can attain higher open rates and more selling opportunities.

 

Here Are a Just a Few Email Subject Lines to Attract More Opens.

1. I’m Sorry… Can we still be friends?  This one has been used on me recently.  And I fell for it with no hesitation.  The marketer was a ‘fill-in’ for a past representative who just couldn’t get me to open any of his emails.  Well, this ‘new guy’ obviously thought this thing through and accomplished his goal.
2. are you interested in [yourservice]?  This come comes at ‘cha from a point-blank approach.   You are simply asking a straightforward question (no thrills or tricks)… and it works like a charm.
3. What were you doing yesterday at 2?  With all of the distractions the normal human being goes through in a typical day, this one reframes their current state, gets them to stop, and wonder… what’s inside…
4. Regarding, [Person’s name]… This headline can be used when emailing a story.  Whether it’s a testimonial or a story about someone who unexpectedly benefitted from your service, the subject line stands out and gets them to click.
5. What are you doing tomorrow at 5? This subject line can be used to announce an upcoming promotion or a possible meeting.  Like #3, it gets them out of the ‘thinking’ frame of mind so they can hone in on your email alone.

In the video above, I give 1 more example of a thoughtful subject line that can give your emails that extra oomph you’ve been needing.

Try them out, but don’t overdo it… Keep them in your hip-pocket and pull them out as your secret weapons when you want a way to gain a Good Email Open Rate.

Need personal guidance from me and my team? Learn more here.