Easily Make Your Internet Marketing Service Stand Out

Make Your Internet Marketing Service Stand Out (It has nothing to do with your service…)

Entrepreneurs from all walks of life, in all industries, are fundamentally salespeople.  That’s what we are.   Our outcomes are in direct proportion to how effectively we can convince, coerce, persuade someone… anyone to take action.   And for most, it’s not easy.

In today’s business world, even the most charismatic salespeople are finding that ‘closing’ a customer or client is not as simple as it used to be.  Why is this?

Well, I’m sure you’d agree, people change.  In fact, if you look at your own life… you are literally not the same person you used to be 10 years ago.

I know I’m not.  Everything from what shows I watch to what clothes I wear to even who I envy are all a flip-flop of the person I used to be.  Can you relate?

But did you know this…

Society changes as a whole just as drastically as individuals do.

How Mary Tyler Moore Changed Everything

Think about this.  Back in the late ’60s and early ’70s, the Mary Tyler Moore Show hit the scene.  It may surprise you (if you’re not from that era), that the show was highly controversial.   The creators fought and fought to convince stations to air the show because of the character backgrounds that seemed to crush against the status-quo of how a lady should live in those days.

You see the character, Mary Tyler Moore, started as a “Divorcee”… oooohhh.   They were afraid of how society would respond so they actually changed it to her being a single woman who recently broke off an engagement.  And they didn’t stop there, she was also a hard-working businesswoman in an age where beliefs put women at home with the kids – not on the workforce.

Collectively, society changed and began to accept women in more independent roles.  The show actually began an entire paradigm shift in American society!

How Does This Tie In With Your Internet Marketing Service?

Today, effective selling is nothing like it used to be.  Salesy techniques like assumption closing, tie-downs, NLP and others can often be detected in a split second by the modern prospect.   And if they do detect any intention of trickery… they’ll avoid that salesperson like the plague.

Bad news?  Not at all.

As it happens, this change in the customer psyche is good news to the local consultant offering internet marketing services.  Think about it.  You no longer have to study all those ‘techniques’… you no longer have to slide your offer under the radar… The game has been simplified.

Observe

Recently, I was on a skype call appointment to meet with an Insurance firm owner who was interested in hiring help for their paid-ad campaigns.

I sat for about 15 minutes waiting for the owner to get off another call. Through my screen I could see the conference room was lined with heavy-duty crown-molding… chairs were probably top-grain Italian… and a large painting of the founder hung right above where he was soon to sit.  The owner’s aura matched the room.

Kindly, he introduced himself and right away began talking about “People like me”…

“Mike, I’ve met with 3 other consultants this month and I think I am wasting my time…  I can’t put my finger on it, but I don’t think any of them really know what they’re doing.”

He even went on to say… “And why are all these guys wearing tattoos up and down their arms?” (I had on a nice long-sleeve button-down)

He was obviously old-school and had no plans to change.

Here’s what I think his statements translate to.

When he said, “…I can’t put my finger on it… ” – He was really saying… “They’re trying to sell me and it’s not working…”

When he said, “… why are all these guys wearing tattoos…” – He was really saying… “You’re all the same and a commodity in my eyes… do something to stand out!”

Do The Opposite

Now, I do believe society is becoming more accepting of how people look (which is amazing), and I am not suggesting you change any of that.  But let me point out how easy it is to stand out as a marketing consultant.

Just observe and do the opposite.  First, don’t ‘sell’.

I went in there just to get information from him.  And it’s easily done if you approach the conversation as a fact-finding mission.  As questions about the prospect – about them personally and about the business. But do it with no motive.  That’s right, don’t have a goal.  Because if you do, they’ll sense it right away.

Probe with a genuine interest in mind.  Find out what makes them tick.  What makes them satisfied.  What makes them afraid. What they never want to experience.  Go deep.

Sounds too personal?  Not if you tie it into their business.  And guess what?  NO ONE IS DOING THIS!

Most, if not all, are selling.  They just want to talk about the service they are offering.

And no one buys because of what your service IS or what it costs.  They buy for what it can do for THEM.

Almost an hour later, he stops me and says “Mike, can I set you up with my assistant to get started?”…

At this point, I haven’t explained a thing about my service. But instead, pulled out, through questions, what his pain-points were… and subliminally, he FELT I could help.

Now I know not every meeting will work out like this and you may be thinking “I’ve heard this before, Mike!”.  Have you?   And if you have, are you practicing this?  The next time you’re in a sales situation, consciously do this.   It’s almost like you have to consciously not think.   Kind of an oxymoron, I know… but try it.

Let your natural ability to truly care for another human guide you and I wouldn’t be surprised if your internet marketing service begins to transform into a commendable business.